written work

Digital Detox from Screen Time? Join the Flip Side!

October, 2024
Type: Feature release
Context: Written for my Persuasive Writing class.
Overview: This persuasive piece explores the growing trend of digital detoxing and the resurgence of flip phones as a way to reduce screen time. It highlights the impact of smartphone overuse, the benefits of unplugging, and how younger generations are embracing simpler technology for a more balanced life. Through engaging storytelling and compelling statistics, the article encourages readers to rethink their relationship with their devices.

Spooky or Wasteful? Tradition Called, It Wants Its Pumpkins Back

October, 2024
Type: OP-ED
Context: Written for my Persuasive Writing class.
Overview: This opinion piece critiques the commercialization of Halloween, questioning the excessive spending on decorations, costumes, and festivities. It explores how traditions are being replaced by overconsumption and makes a case for a more nostalgic, DIY approach to the holiday. The piece blends humor, sharp observations, and rhetorical questions to engage readers in reconsidering their Halloween habits.

UNIVERSITY OF ALABAMA STUDENTS AND FACULTY DISCUSS POLITICAL EXPRESSION IN THE CLASSROOM

April, 2022
Type: Feature story
Context: Written during my undergraduate studies at the University of Alabama.
Overview: This feature explores the complex issue of political expression in university classrooms, presenting perspectives from both students and faculty at the University of Alabama. It examines concerns about academic bias, grading fairness, and the role of open discourse in higher education. Through interviews and research, the piece demonstrates my ability to report on nuanced topics with balance, clarity, and journalistic integrity.

Sip Outide the Box

February, 2025
Context: Written for Multimedia Content Creation for Brand Storytelling at USC, where I created a branded website article for a company of my choice.
Overview: This lifestyle-driven web feature for Josh Cellars invites readers to explore creative food and wine pairings for every occasion: from Valentine’s Day to backyard BBQs.

From Pedals to Records Free People Bloomed

October, 2022
Type: Feature release
Context: Written for my Public Relations Writing class during my undergraduate studies at the University of Alabama. 
Overview: This article traces the origins and growth of Free People, from its humble beginnings in a small Philadelphia storefront in 1970 to its evolution into a globally recognized fashion brand. It explores founder Dick Hayne’s vision, the rebranding of Free People under Urban Outfitters, and the company’s expansion into e-commerce and physical retail.

Sonesta Resorts St. Maarten Debuts The Sands: A Private Beach Wedding Venue for Unforgettable Destination Ceremonies

December, 2024
Type: Information kit 
Context: Created for Sonesta Resorts St. Maarten in my Persuasive Writing class.
Overview: Includes airport advertisements, a press release, a FAQ, and an infographic. The press release announces the launch of The Sands, an exclusive beach wedding venue at Sonesta Resorts St. Maarten. It highlights the venue’s romantic setting, privacy, and luxurious amenities while promoting Sonesta’s new destination wedding packages. The piece demonstrates my ability to craft compelling brand messaging, generate media interest, and appeal to target audiences in the travel and hospitality industry.

Targets Adaptive Clothing Line: A Pioneering Move for Peoples Comfort and Dignity

October, 2024
Type: Thought leadership
Context: A thought leadership piece written under a timed setting, where I crafted an article from the perspective of a Target medical consultant. 
Overview: This piece highlights the impact of Target’s adaptive clothing line from a medical and human-centered perspective. Writing as “John Doe, Ph.D.,” a Target medical consultant, I discuss the emotional and practical benefits of adaptive fashion, emphasizing its role in restoring dignity and independence to individuals with medical conditions or disabilities. This article demonstrates my ability to write compelling thought leadership pieces that establish credibility, advocate for inclusivity, and position brands as industry leaders.