CHill SZN: The Holiday Buzz Collection
October, 2025
Context: Developed for my midterm in Multimedia Content Creation for Brand Storytelling II at USC Annenberg.
Overview: A seasonal campaign concept for BuzzBallz, designed to drive winter sales and strengthen the brand’s position in the ready-to-drink cocktail market. The campaign, titled “Buzz the Hallz,” introduces a limited-edition Winter Collection featuring four festive flavors: Peppermint Hot Cocoa, Gingerbread, Snow Drift, and Frosted Gumdrop.
Each flavor description captures the playful, cheeky tone that defines BuzzBallz, while positioning the drinks as the perfect companions for winter lifestyle moments. From après-ski hangouts to cozy nights by the fire, this project demonstrates my ability to blend creative copywriting with strategic brand positioning, crafting seasonal storytelling that sparks excitement, boosts sales, and aligns with BuzzBallz’s bold, irreverent identity.
WINTER NEVER LOOKED THIS BUZZED
October, 2025
Social media and out-of-home advertisements to promote BuzzBallz’s limited-edition Winter Collection. The creative features playful, cheeky copy and bold visuals designed to capture attention, encouraging consumers to “Buzz the Hallz” and make spirits bright all season long.
The Breakup Collection: A Cookie For Every Type of EX
March, 2025
Context: Developed for my midterm in Multimedia Content Creation for Brand Storytelling at USC Annenberg.
Overview: A strategic campaign concept for Subway’s Footlong Cookie drops, designed to drive buzz throughout the year by tying each limited-edition cookie to a type of ex. This campaign aims to increase afternoon/late-night traffic, reposition Subway as a crave-worthy destination, and boost cultural relevance among Gen Z. The project includes website content, Instagram posts, and out-of-home ads, demonstrating my ability to create culturally relevant and engaging brand storytelling.
The website page introduces EX-tra Footlong Cookie Drops as the ultimate indulgence for getting over a breakup, offering a new limited-edition cookie each month inspired by different types of exes. With playful descriptions, from The Ghoster to The Gaslighter, the copy uses humor and relatability to connect with Gen Z’s love for social media trends, nostalgia, and snackable comfort foods.
Hot Girl Summer, Hot Girl Sriracha
April, 2025
Type: Campaign / Branded Content
Overview: Created as part of my final project for Multimedia Content Creation for Brand Storytelling at USC, this campaign reimagines Huy Fong Sriracha as the ultimate Hot Girl Summer necessity. The webpage invites users to “rate their heat level,” and offers playful tips for turning up their summer energy.
Sriracha: OOH ADS
April, 2025
Type: Social Media / OOH Advertising
Overview: Instagram ad series and OOH advertisements featuring original photography that captures the carefree, confident energy of “Hot Girl Summer” through a Sriracha lens.
Hucklebobs: food truck concept & Brand Book
May, 2022
Type: Brand Book
Context: Created for a branding class at the University of Alabama, where I developed a unique food truck concept and designed a full brand book.
Overview: Hucklebobs is a one-of-a-kind food truck concept based in Coeur d’Alene, Idaho, specializing in kabobs marinated in a signature huckleberry sauce. This project involved brand development, logo creation, messaging, menu design, and social media strategy. The brand book outlines Hucklebobs’ identity, core values, and marketing approach.