Paid
**Besides AI generated truck images, all ads and graphics were made using Adobe Indesign and Illustrator**
Bus Shelter Background Image, “a 9:16 hyperrealistic Footlocker sneaker truck powered by Dick’s Sporting Goods called ‘Sole on Tour’ that looks like a food Truck, selling limited sneaker releases and exclusive drops. Bright on brand colors, logos of different sneaker brands, Menu with ‘drops of the day,’ small Footlocker and small dick’s logos on the truck. Place the truck so it’s parked on the road with a bright, lit up city landscape behind it.” prompt, Nano Banana 2, 26 Feb. version, Google, March 4, 2026, https://google.com/gemini
Bus Shelter ad, “Put this Bus Shelter Ad on a bus shelter in downtown Seattle.” prompt, Nano Banana 2, 26 Feb. version, Google, March 16, 2026, https://google.com/gemini
Billboard ad, “Put this Billboard Ad on a billboard on the I-90 in Chicago.” prompt, Nano Banana 2, 26 Feb. version, Google, March 18, 2026, https://google.com/gemini
Metro Station ad, “Put this Metro Station Ad at the 7th Street/Metro Center in Downtown Los Angeles.” prompt, Nano Banana 2, 26 Feb. version, Google, March 18, 2026, https://google.com/gemini
“This is a creative brief I made for my OOH ads for DICK’S Sporting Goods launch of the Foot Locker Sneaker Truck. I made a billboard, a bus shelter, and a metro station ad. Read the brief carefully and tell me if there are any punctuation errors. Is there a sentence that could flow better? Please outline your suggested changes, if any: [inserted creative brief]” prompt, ChatGPT (GPT-5.3), 5 Feb. version, OpenAI, March 17, 2026, https://chat.openai.com
Earned
“Based on these LinkedIn posts for DICK’S Sporting Goods CEO, Lauren Hobart, what would you say her tone is? What kind of a speaker is she? If you were writing a thought-leadership piece for her about DICK’S sustainability efforts, would you be 1 passionate & urgent (fired up about the issue), 2 witty & sharp (makes the point with a smirk), 3 candid & direct (no corporate fluff, just honesty), or 4 visionary (big picture thinker laying out the future)?” prompt, ChatGPT (GPT-5.3), 5 Feb. version, OpenAI, March 15, 2026, https://chat.openai.com
Business Wire. “Dick’s Sporting Goods & SidelineSwap expand resale partnership in 2024.” April 16, 2024. https://www.businesswire.com/news/home/20240416779412/en/DICKS-Sporting-Goods-SidelineSwap-Expand-Resale-Partnership-in-2024
DICK’S Sporting Goods. 2020 Purpose Playbook. 2020. https://s27.q4cdn.com/812551136/files/doc_downloads/2020PurposePlaybook.pdf
DICK’S Sporting Goods. 2022 Purpose Playbook. 2022. https://s27.q4cdn.com/812551136/files/doc_downloads/2023/11/2022_DSG-PurposePlaybook_Final.pdf
Dick’s Sporting Goods. “Dick’s Sporting Goods takes action to create a future free of single-use plastic bags.” Sept. 29, 2020. https://investors.dicks.com/news/news-details/2020/DICKS-Sporting-Goods-Takes-Action-To-Create-A-Future-Free-Of-Single-use-Plastic-Bags/default.aspx
Dick’s Sporting Goods. Sustainability. https://www.dickssportinggoods.com/s/marketing/sustainability
The Daily Independent. “Just in time for spring baseball: Dick’s Sporting Goods launches trade-in program for bats.” March 3, 2026. https://www.yourvalley.net/stories/just-in-time-for-spring-baseball-dicks-sporting-goods-launches-trade-in-program-for-bats,666495
Shared
**Besides AI generated truck images, all graphics were made using Adobe Indesign and Illustrator**
Image on IG Post 2, “a 9:16 hyperrealistic Footlocker sneaker truck powered by Dick’s Sporting Goods called ‘Sole on Tour’ that looks like a food Truck, selling limited sneaker releases and exclusive drops. Bright on brand colors, logos of different sneaker brands, Menu with ‘drops of the day,’ small Footlocker and small dick’s logos on the truck. A long line of people waiting at the truck, women, men, boys, girls, black, white. The truck is parked on the side of the road in the summer time with the lollapalooza music festival in the background.” prompt, Nano Banana 2, 26 Feb. version, Google, March 4, 2026, https://google.com/gemini
Image on IG Post 4, “a 9:16 hyperrealistic Footlocker sneaker truck powered by Dick’s Sporting Goods called ‘Sole on Tour’ that looks like a food Truck, selling limited sneaker releases and exclusive drops. Bright on brand colors, logos of different sneaker brands, Menu with ‘drops of the day,’ small Footlocker and small dick’s logos on the truck. The truck is all closed up and driving down an empty highway with the Seattle skyline in the background at sunset.” prompt, Nano Banana 2, 26 Feb. version, Google, March 4, 2026, https://google.com/gemini
FIFA. “FIFA World Cup 2026 Host Cities, Dates Announced.” FIFA, https://www.fifa.com/en/tournaments/mens/worldcup/canadamexicousa2026/articles/fifa-world-cup-2026-hosts-cities-dates-usa-mexico-canada
Lollapalooza. “Home.” Lollapalooza, https://www.lollapalooza.com
Owned
“I’ve uploaded my SWOT analysis for DICK’S Sporting Goods. How does it look? Are all of my points significant to the business? Do I hit all of these parts: What makes this a strength versus a neutral characteristic? Why is this weakness particularly damaging? How does this opportunity align with company capabilities? Outline your response by SWOT section and then list any recommendations you have followed by sentences you think could flow better.” prompt, Claude (Claude Sonnet 4.6), 17 Feb. version, Anthropic, March 18, 2026, claude.ai/chat
“Based on my swot analysis I showed you earlier, do you think these strategic recommendations work well? Do they address specific SWOT elements I have? If you see any language that could be more business-focused, point it out. Make sure I successfully made my success metrics measurable and indicate progress/achievement.” prompt, Claude (Claude Sonnet 4.6), 17 Feb. version, Anthropic, March 19, 2026, claude.ai/chat
Dick’s Sporting Goods. About Us. Oct. 29, 2025. https://www.dickssportinggoods.jobs/about-us/
Dick’s Sporting Goods. About Us. https://investors.dicks.com/about-us/default.aspx
Dick’s Sporting Goods. “Dick’s Sporting Goods announces grand opening of seven stores — including its second ‘Dick’s House of Sport’ — in June.” June 1, 2021. https://investors.dicks.com/news/news-details/2021/DICKS-Sporting-Goods-Announces-Grand-Opening-of-Seven-Stores—Including-its-Second-DICKS-House-of-Sport—in-June/default.aspx
Dick’s Sporting Goods. “Dick’s Sporting Goods completes acquisition of Foot Locker.” Sept. 8, 2025. https://investors.dicks.com/news/news-details/2025/DICKS-Sporting-Goods-Completes-Acquisition-of-Foot-Locker/default.aspx
Fern Fort University. “SWOT analysis of Dick’s Sporting Goods Inc.” Mar. 2, 2026. https://fernfortuniversity.com/essay/swot_usa/dicks-sporting-goods-inc-419
Palmer, Annie. “Amazon rolls out 1-hour, 3-hour delivery as ultrafast shipping trend grows in the U.S.” CNBC. Mar. 17, 2026. https://www.cnbc.com/2026/03/17/amazon-rolls-out-1-hour-3-hour-delivery-in-latest-fast-shipping-test.html
Reuters. “Dick’s Sporting Goods forecasts annual sales above estimates on steady demand.” Mar. 12, 2026. https://www.reuters.com/business/retail-consumer/dicks-sporting-goods-forecasts-annual-sales-above-estimates-on-steady-demand-2026-03-12/
iXtenso. “Dick’s Sporting Goods and Nike create connected partnership.” Nov. 8, 2021. https://ixtenso.com/design/dicks-sporting-goods-nike-create-connected-partnership.html
Yahoo Finance. “Beyond the balance sheet: What SWOT reveals about Dick’s Sporting Goods Inc (DKS).” Nov. 22, 2023. https://finance.yahoo.com/news/beyond-balance-sheet-swot-reveals-052444528.html